Summary
Aspiring digital marketer with experience in social media content, content coordination, branding, and digital communications through academic, internship, and student organization experience. Skilled in platform-specific content creation, promotional campaign support, analytics reporting using Google Analytics 4, and maintaining brand consistency across social channels.
Experience
Marketing Intern
BCIT Alumni Association & Foundation
April 2026 – June 2026 (Expected) · Burnaby, BC
Developed social media copy for LinkedIn and Facebook, adapting tone and messaging for professional and community audiences
Planned and scheduled posts to maintain a consistent content calendar and support content distribution
Transformed long-form content into concise and engaging social posts to improve readability and audience interaction
Monitored basic engagement metrics and organized content performance data to support reporting
Director of Branding & Design
Enactus BCIT
September 2025 – May 2026 · Burnaby, BC
Designed branded visual assets using Canva while maintaining consistency across marketing materials
Applied brand guidelines including typography and colour systems to support a cohesive visual identity
Supported social media content planning and scheduling across promotional and community-focused posts
Maintained organized branded assets and marketing materials to support ongoing content creation
Education
Diploma in Marketing Management
BCIT — Digital Marketing & Brand Strategy
September 2024 – June 2026 (Expected)
Developed integrated marketing campaigns defining objectives, target audiences, and positioning strategies
Conducted primary research including surveys and focus groups; analyzed data in Excel to support campaign development
Analyzed user behaviour and engagement data using Google Analytics 4 — conversions, segmentation, engagement metrics
Created campaign reports and strategy presentations using PowerPoint, Canva, and Google Slides
Marketing Skills
Strategy
Campaign Planning & Execution
Target Audience Segmentation
Brand Positioning & Consistency
Integrated Marketing Communications
Consumer Research
Content
Social Media Content
Content Strategy & Copywriting
Content Repurposing
Content Calendar Coordination
Platform-Specific Messaging
Analytics & Research
Google Analytics 4 (Foundational)
Survey & Primary Research
Excel Data Analysis
Basic Engagement Analysis
Soft Skills
Cross-functional Collaboration
Written Communication
Organization
Adaptability in fast-paced environments
Creative Problem Solving
